An agent provocateur, Karima Asaad is a force of nature with a folio spanning cinematic performance, fashion photography and photo journalism.
Asaad’s strength originates from a connection to her subject, generating distinctive imagery that is electrifying and pulsates with life. Her staged voyeuristic style explores people in their power and provocatively captures a subversive feminine gaze. Subjects are captured in narrative moments – empowered, playfully erotic, ultra-glamorous, alive.
She has the unique ability to express a brand’s purpose grounded in authenticity, relevance, and touching a tension people feel for real. Shooting compelling and creative campaign arousing genuine emotion.
Over the course of her unconventional career, Asaad has worked as a photojournalist and a freelance photographer in London and New York. Editorial clients include The New York Times, The Australian Geographic, The Guardian, and The Times.
In 2019 Asaad won the MEAA NT Media Awards for Visual Storytelling. As an accomplished director, Asaad applies the same fresh, visual eye to a variety of film projects.
Asaad’s captivating style has resulted in collaboration with brands:
PUMA x Modibodi, Virgin Australia, Samsung, Westpac, Westfield, Australian Ethical Super, and the Australian Government.