Meet Sue-Ling Braun. She’s one of those rare people who can speak to anyone from any from any walk of life. It’s a skill she credits to her multi-cultural background and growing up between two worlds, and a perspective that drives her storytelling and is a through line in her work.
Sue-Ling got started directing long-form narrative but fell in love with short-form when she experienced the immediacy and instant feedback of digital video – it’s where storytelling and data converge. This led to a stint as creative director and time spent supporting internal agencies for legacy media companies, growth-stage publishers, and startups. Knowing what it’s like to be on both sides of the table is exactly what she brings to the table, and she’s all about hitting the brand’s goals while making content people want to watch. Because who says creativity and KPIs don’t mix?
In her early groundbreaking work with American Apparel, Sue-Ling showed she had her finger on the pulse of youth culture, and as her work has evolved, so has her ability to stay in touch with the way Gen Z and Millennials consume content. It’s less about screen size and more about creating an authentic relationship to what they’re watching. Because if it’s not relevant and doesn’t feel real, you’ve lost them.
Sue-Ling loves to live through the filmmaking process from concept to delivery, and has done just that for brands like MTV, Starbucks, Mattel, and BuzzFeed. On set, she creates an environment that’s equal parts creative, productive, and fun.
When she’s not pursuing her first love of directing, Sue-Ling heads up a new and exciting next-gen streaming network, a destination for the multicultural cord cutters – it’s another way to stay in constant touch with what the audience wants in the media landscape.